To match the digital-forward nature of the campaign, Manulife Singapore distributed its first Multimedia News Release (MNR). The release seamlessly incorporated the Manulife Vault Game’s eye-catching graphics and animated videos into an interactive landing page that was also equipped with Manulife’s social media widgets, QR code, and a call to action button that drove traffic to the online game.
Air China Expands Wings with PR Newswire's Global Distribution Network and Media Monitoring Services
With rapid business growth and expansion of new routes, Air China needed to consolidate its domestic position as well as further expand its global footprint.
Incheon Global Campus (IGC) is a national project established by the Korean government and Incheon Metropolitan City to create the best educational hub in Northeast Asia. IGC aims to host ten of the world’s prestigious universities by 2025 to nurture next generation of global leaders in the fields of education, economics, culture and arts. With new universities scheduled to operate at IGC and existing ones expanding programs with new departments, IGC wanted to create greater awareness of its educational curriculum and drive student enrolment globally. To ensure their messages cut through the clutter and resonate with their relatively younger audiences, IGC adopted a multimedia communications approach.
LG Highlights Longstanding Passion for Design and Innovation through PR Newswire’s Multimedia News Release Distribution
LG Group (LG) is a South Korean multinational electronics company with more than 80,000 employees and 119 local subsidiaries worldwide. It is one of the world’s leading producers of flat panel TVs, mobile devices, air conditioners, washing machines and refrigerators. To commemorate its 70th anniversary, LG partnered with worldrenowned designer Tokujin Yoshioka to showcase a large-scale light art exhibition at the 2017 Milano Design Week, the world’s largest design show. The exhibition reflected the beauty of nature and the complexity of the human senses through LG’s cutting-edge light technologies. This collaboration expresses its commitment to improving consumers' quality of life through innovation.
Jakarta Land Takes the Lead in Embarking on Multimedia Communications for Indonesia Real Estate Industry
Jakarta Land was founded in 1973 and jointly owned by Central Cipta Murdaya (CCM) and Hongkong Land, two experienced and dependable Asian property companies with a successful track record of partnerships and projects throughout the region. Jakarta Land unites more than 100 years of global experience and capability of Hongkong Land, with the local knowledge and insights of CCM. In celebration of the topping out of the building and the awards received, including The Best Office Development on Indonesia Property Award 2015 and the Gold Standard certification from BCA Green Mark, Jakarta Land wanted to break away from the usual norm of distributing a text-only press release. After consultation with PR Newswire Indonesia team, Jakarta Land was advised to take advantage of PR Newswire’s Multimedia News Release (MNR) to leverage its multimedia-rich image library.
ANX International, a financial technology (FinTech) startup based in Hong Kong, collaborated with PR Newswire, the world’s leading provider of news release distribution and multimedia platforms, to announce the exciting launch of its new ANX Blockchain Services (ABS). With PR Newswire’s unmatched media network, ANX was able to spread the word to reputable media outlets in China and generated hundreds of media coverage across online news sites, social media platforms and mobile news apps. Download the case study and learn more now.